3 Big Signs Your Brand is Ready for a Refresh

Jun 23

So you’re wondering if your Brand is ready for a facelift, some new visuals and fresh energy.

This can feel like a difficult decision, growth always feels a little difficult, and recognizing if your business is ready for the next stage can be hard. There isn’t a guide out there for stages of your business and how to recognize if you’ve hit the marks to move forward. I joke about businesses going through puberty, but it’s incredible how accurate a description it is!

When you first start your business you have excitement and passion fuelling the day to day grind. You’re figuring out systems, payment methods, websites, positioning, marketing etc. and throughout the first year it is normal to shift around until you find something that fits. In the beginning you likely DIY’d your Website and Brand, which is fantastic! But as your business grows you may find misalignment with the face you started with.

You’ve gone from a new business to an intermediary one. You’ve entered the next stage of puberty - congratulations!!

With this, can come some pivoting, as you’ve spent the last 6 months - 1 year discovering who your business is, who it serves and what it stands for.

Here are 3 Signs Your Brand is Ready for a Refresh:

1. You’ve stagnated in growth

Each month you’re reaching the same number of people, closing the same amount of sales and earning the same income. Is consistency like this a bad thing? Not at all! But if you’re looking to grow then upgrading your Branding can make a big impact. See, you started your company as a wee DIY passion project, you got your feet wet as a beginner in your industry. Now, you’re experienced, you need Branding to reflect that. This is how you begin to set yourself apart from other businesses starting up in your field. With elevated Branding, comes an aura of professionalism. You introduce quality into your services/products. You become a go-to in your field because you walk the walk and talk the talk and look like you’re doing it confidently.

2. You’re not aligned with your current Brand Visuals

Switching your colours up, not settling on fonts, dislike of your current Logos, always changing your website, feeling embarrassed to have your website in your bio on socials - all of these are epically massive signs you are ready for a refresh. This is where upgrading from DIY and reaching out to a professional can help with finding true alignment in your business. When we’re too close to something we can overlook the details and even the big picture, this tends to be the case when individuals DIY their Brand or simply outgrow what they had prior. Working with a professional allows an outside look into your business, key elements can be brought to life that were previously being overlooked. And a lot of the time, we design our first Brand based on what we like and not necessarily what is going to translate well in representation of our company to our ideal audience.

3. Poor Close Rate

If you’re meeting with potential clients and have the same “toooooo expensive” response, or have shoppers leaving your site without buying, it means there is a disconnect with the value of services/products you have and the level of visuals that represent these items. You know your services are worth the price tag, but your visuals (colours, logos, tag lines) are attracting low ticket clients. When you elevate your visuals, again you set yourself in a position of professionalism. Individuals need trust before they buy, they need to know that you will help solve their problems and that they aren’t spending money on poor services/products - the first stage of building this trust online is through visuals. Positioning yourself as a professional allows trust from the beginning stages. Pair trust with Professionalism and you are attracting higher ticket clients.

If one or more of these suits how you’re feeling or what you’re experiencing , then you can be confident in the decision to level up your Branding and hit this next stage in your business. It can feel bittersweet leaving the old behind, but excitement and new opportunity awaits on the other side of a Rebrand.

Ready to chat about elevating your Branding and hitting the next stage of growth? Head over here to fill out an application and book a complimentary Discover Call, i’d love to support you in this process!