You’re not another one of those quick fixes, and you don’t deserve to be lumped into the trends.
With a solid foundation under you and a content strategy in place, your brand will cut through all the noise online and speak directly to your dream clients.
WAITLIST IS OPEN
WAITLIST IS OPEN
Lots of people are slinging fast & dirty “solutions” online, and it’s honestly giving ~weekend warrior~ vibes. You’re left to wonder why more and more people are booking with her, y’know? Someone with far less experience and education, and not with you.
It’s starting to feel dog-eat-dog out there, with side hustlers swiping your leads left and right!
WHAT GIVES?!
You’ve invested late nights, weekends, time away from loved ones to further your education. To grow your knowledge. To put in the work.
And at this point, it’s all feeling like a waste of time & money, because your inquiries aren’t budging.
You can’t decide what you feel more:
Defeated, or like you might slap the next person toting around the next big quick-fix.
Build a brand more reputable than gimmicky industry trends
BRAND CAMP
Then it’s time to register for..
1:1 No Fluff Branding Experience for Service Providers
We’ll take a trek through your brand and see how you’re “showing up” online. See where you’re getting stuck and create an action plan to double-down on your expertise.
From visual assets to content ideas, we’ll make a plan for you to get more inquiries and ultimately – more clients!
Throughout the 4 weeks, you’ll weave your personal quirks into your brand and start connecting deeper with your community. You’ll have a visual identity that rises above the noise of the trends, and a custom growth plan so you can start seeing “New Inquiry!” in your inbox each day.
What to expect at Brand Camp
Craft your personality
First up we’ll figure out what’s landing in your brand, and what’s missing the mark so that we can craft a custom personality framework of all the things that make you, you so you can feel confident showing up online.
Create your visual identity
After that we’ll head into the craft cabin and start building out your visual identity so you can have a brand that looks as unique & experienced as you are
Build your community
Then we’ll map out how you can build a community of clients that see you as the leader they’ve been searching for and trust you wholeheartedly. You’ll know what content to create, what fun elements to add in and how to create a brand that sticks in everyone’s mind.
Chart your marketing map
The last thing I want is for you to walk with all of this info and not know what to do from here. We’ll workshop a custom game plan for how to grow your brand without overloading your life with a list of massive to-do’s.
CAMP ALUMNI
“This investment was EVERYTHING I didn’t know I needed.”
“Before starting this project I was feeling pretty dull & unmotivated about my (non-existent) brand and overall online presence. I knew that I needed to take the next step in my business so I can show up professionally online and with intention. I did some research and actually had 3 calls with different companies like Hey Sunny Studio and it wasn’t until I chatted with Cheryl on our first zoom call that I immediately knew she was the one I wanted to work with — aside from being a female owned Canadian business, their own website/branding, that bubbly personality that you see online & the incredible engaging questions she asked, all drew me in.
From the detailed questionnaires, thoughtful follow up calls and the incredible attention to detail on the final products this team put in, I would give them 1000/10.
This investment was EVERYTHING I didn’t know I needed.
If you are looking for a way to level up and show up with intention for your clients and your market - this is it! I would highly recommend going with the Branding & Website at once because they are 2 major components that when done right, can create an experience for your clients rather than just a pretty picture.
The brand and website they have created for me, is something I had always dreamed of — but couldn’t execute myself. This is your sign to hire a professional!
From start to finish they somehow read my mind entirely and used so much creativity in creating my logos, submarks, doodles, and even the fonts they chose are so ME.
Thank you so much Cheryl & Laura for instilling confidence in me, my brand and WHY I am doing this. I am SO excited for what the future holds for my business.”
— Best, Randi
Your Camp Itinerary
Choose your stay
TIER 1
$4500
Start your brand journey with a rock-solid foundation that showcases who you are, what you stand for, and why you’re the perfect choice for your clients. Take the guesswork out of branding and lay the groundwork for a business that attracts dream clients. If you’re just getting started or want to start fresh with clarity, confidence, and strategy, Tier 1 is your first step.
Timeline: 4-6 weeks
-
Brand Purpose
Origin Story
Ideal Client Psychographics
Brand Affirmations
Brand differentiators
Brand Associations
Content Strategy
Colour Palette
Type Suite
Logo Variations
Illustrations, Patterns, Backgrounds
Style Guide
Launch Rollout Plan
TIER 2
$6000
Build on your foundation with tools, templates, and a marketing strategy to help you show up confidently and connect with your audience every day. If you’ve got your foundation and now want to step into consistent, polished visibility, Tier 2 has you covered
Timeline: 6-8 weeks
-
Brand Purpose
Origin Story
Ideal Client Psychographics
Brand Affirmations
Brand differentiators
Brand Associations
Content Strategy
Colour Palette
Type Suite
Logo Variations
Illustrations, Patterns, Backgrounds
Style Guide
Launch Rollout Plan
Brand Photoshoot Direction
IG Feed Guidelines/Design
Highlight Categories
Weekly Content Themes
Lead Magnet Ideation
Marketing Campaign
Social Media Templates
TIER 3
$12,000
Launch your brand in full force with a professional website, polished visuals, and everything you need to shine as the leader in your industry. Fully realize your vision with a complete brand and online presence. If you want to attract premium clients with a standout website and everything done-for-you, The Golden Hour is your ultimate destination.
Timeline: 12 weeks
-
Brand Purpose
Origin Story
Ideal Client Psychographics
Brand Affirmations
Brand differentiators
Brand Associations
Content Strategy
Colour Palette
Type Suite
Logo Variations
Illustrations, Patterns, Backgrounds
Style Guide
Launch Rollout Plan
Brand Photoshoot Direction
IG Feed Guidelines/Design
Highlight Categories
Weekly Content Themes
Lead Magnet Ideation
Marketing Campaign
Social Media Templates
Lead Magnet Development and Design
5-7 Page Squarespace Website
3, 4 or 6 monthly payment plans available
Well howdy, I’m Cheryl!
YOUR CAMP COUNSELLOR
I’m a brand designer for service-based business, and I’ve really noticed:
Most brand strategy is fluff.
You don’t need me to tell you what your values are, or the age of your ideal client.
You already know that.
And with the uptick of gimmicky trends constantly cycling online, a list of your values isn’t going to help you rise above that noise.
You need clear, actionable steps to take that will help you position your brand as a reputable source – not a weekend warrior, dreaming of the laptop lifestyle.
YOUR clients aren’t just a means to a piña colada end.
You deserve a consistent stream of quality clients who are eager to make a lasting change and trust that you are the person to provide that.
So before you throw in the towel and let the weekend warriors beat you out, head to camp.
It’s a brand (life) changing experience
Our Portfolio
Brand Camp is the missing piece to all of your second-guessing
You can DIY until the cows come home, but ultimately, when you’re too close to your business it’s hard to see all the incredible ways you can be reaching people and growing a thriving brand.
Piecing together your brand with generic solutions and wondering why you’re not attracting the clients you deserve should speak for itself.
What you have isn’t like anybody else.
You’ve sacrificed the late nights and family time to create a reputable, end-all, solution for the clients who are so eager to find you.
With Brand Camp, you’ll get a full plan tailored to who you are and where you want to go—building a brand that feels authentic to you and grows with you as your business evolves. Every detail, from your visuals to your messaging to your marketing strategy, is crafted to position you as the obvious, reputable solution for your dream clients.
No more wondering if your content is good enough, if your logo feels professional enough, or if all of your efforts are actually paying off. With a clear, comprehensive plan in place, you’ll confidently show up as the expert you are and start making the kind of impact (and income) you’ve been working so hard for.
This isn’t just about looking good or making good IG posts—it’s about being recognized as an professional with the solution that’s going to change lives.
Before you go ask your mom…
Frequently Asked Questions
-
Traditional brand strategy dives heavily into values, vague competitor analysis, target audience profiles (that truly lack any meat to them) and often leave you feeling unsure of how to implement it all.
Brand Camp was created for the business owner who “gets” all of that, but needs some actionable, real life to-do’s to move their business forward.
No more guessing at if what you’re doing is right, or working. You’ll be confident to show up in your brand, as your self, and start speaking louder than the noise online.
-
Absolutely not. The reason we created Brand Camp is to provide business owners with the tools and strategies to confidently grow their brand and help more people. This means learning and developing the skills to write about your passions and knowledge in a way that resonates with your dream clients.
-
After we wrap up the hands on portion of Brand Camp we’ll slide you into our Slack community where you have 1:1 access to myself and my team to run ideas by, get feedback on your posts, chat through upcoming marketing plans and get some reassurance or tidbits of info.
-
Absolutely! Through the personality framework we’ll craft a weekly ritual/to-do list you can follow to consistently show up online in the capacity you choose. We’re not going to overload you either - intentional and impactful is the aim of the game
-
Good on ya pal! If you feel solid in IG then we’ll chat about the next area of focus to reach more people, provide more value and bring in more quality leads through your brand & personality.
-
I thought you were wanting to stand apart from the weekend warriors ;) Seriously though - when we partner with you we’ll be approaching your brand from a foundational, introspective level regardless of just designing a single logo or not. And ultimately - a logo is a single image, where a brand identity creates a memorable experience.
We’re here for the experience peeps.
-
Totally! Check out The Roadtrip instead <3 It’s the perfect fit.
-
Your first payment will officially book you in, and then the following payments will start once your project kickoff date hits.
If you’d like to discuss a custom payment plan, with further broken down amounts then we are happy to do so!
-
Heck yes! This is the perfect starting point for new businesses who are ready to skip over the 'guessing' stage and dive right into become 'that girl(boy/them)' go-to brand.
