Make Marketing Easier, Connect Faster & Build a Community of Raving Clients

Everyone’s viying for a front seat position in the minds of their dream clients, but with so much noise out there, so many options, how do you create a brand that’s louder than everyone else?

Easy — make it memorable.

Learn how to translate the quality of your services so you can raise your prices and attract dream clients

Your website is like your PhD, your store front, your diploma hanging on the wall of your office. Potential clients are landing on your website everyday, trying to determine if you are the best solution for their problems.

While it may seem like a simple thing to make, your website needs to have a strategy in place to help position you as the high-quality industry leader that you are.

I think it’s safe to say that every business owner experiences imposter syndrome. With so much of our marketing being on platforms like Instagram, Facebook, TikTok, it’s easy to get detached from your own brand and start looking at what everyone else is doing. How can we not, when we have access to the most successful brands in our industry, right at our fingertips?

But here’s my personal take on it…

It’s a good thing to experience imposter syndrome.

If you’re thinking about investing in a brand designer, getting an updated brand identity or finally having a brand strategy built for your business then congratulations! You’ve hit the next stage in growth for your brand.

But investing in a brand designer doesn’t just mean you’re paying for pretty colours and a couple of logos.

While aesthetics play a crucial role to how your business is perceived, there’s more that’s going on to effect the psychological buying experience of your dream clients.

Have you ever caught yourself wondering: “Why aren’t my tickets selling?” “Where are the people that I know will value this program?” “How come i’m hardly getting any interest on this amazing program?” Well, it’s likely because you need to zone in on these 4 areas.

Sleep! I find this is a very easy way to add in extra costs to your trip, mostly if you like the creature comforts and don’t feel like roughing it. When I was 15 my family and I did a cross country Canada road trip as a family, we hauled a 5th wheel and drove from Alberta all the way through to PEI, down to Nova Scotia and then all the way home. It was a trip I really cherish, especially now that my dad has passed.

We are very seasoned campers, and by campers I mean roughing it in the bush, not trailer camping. So we are used to the prep work, the chilly mornings making coffee on the stove and trying to do dishes in a little pot. We love it! With having kids it means a bit more planning and preparing to ensure we are bringing food they will actually eat.

We are driving across Canada from Alberta to Ontario with our 2 young kids, and while we’ve had experience in the drive before, we haven’t done it with our kiddos yet. Here is what our pre-planning looks like: accommodations, travel time, estimated cost and more!

I feel like there are so many articles out there that talk about the routine of a work at home mom and they’re very….fluffy. It can be hard to fit those routines into your own life because A. you don’t have the same work style as that mompreneur B. your kids have different temperaments than theirs C. your work load is different D. Your partner may work away. So how do you actually adapt to running a business from home, with kids and a husband/wife/partner that works away?

Staying sticky in someone’s brain as the go-to in your industry ultimately comes down to creating a memorable experience. A memorable experience means that when they are out and about and they come across specific things like colours, textures, designs etc their mind immediately goes to you. There are quite a few factors that go into creating a memorable experience:

The buyers drive has shifted drastically from 30, 50, 60 years ago. Now, in the 21st century, where every market out there is saturated, buyers are also looking at WHO the business is and whether they feel emotionally connected enough to purchase something.

I am SO ready to be rid of the overwhelm and stress that comes as a small business owner, if you’re reading this, I’m sure you are too.

Are you experiencing any of these 3 things in your business right now? How is your current Brand impacting your sales and reach?

How to find Values that your Brand truly aligns with and lives by.