AT SOME POINT, YOU SHOULD HATE YOUR LOGO

The Roadtrip - Brand Identity Design

(It’s a good thing to outgrow your brand identity.)

I’M ALREADY THERE! →

You’re more than qualified to be running with the big brands in your industry.

Feeling uncomfy in your brand, questioning your place in your industry, feeling like you hate your logo and everything you create for socials or your website — it’s all a clear sign that you’re outgrowing who you were when you started your business.

All you want is to be seen as the professional you are, the grown up brand that has put in the time and is more than qualified to be charging the big bucks & booking out with clients.

But your brand is looking a little slapped together, a little ‘canva-esque’. It’s not doing the quality of your work any justice, and it’s getting a little frustrating being mixed in with all the new, baby brands out there.

Instead of spinning your tires, trying to DIY for the millionth time, you need

The Roadtrip

In 2 weeks, we’ll go through the introspective journey of who you once were and figuring out who you are now, so we can create a brand that showcases the quality of work you do.

It’s not just about creating a couple pretty logos, it’s the feeling that your brand identity gives someone. Trust, belief, knowing that you are the key to the struggles they’ve been fumbling through.

Your best-fit clients will see your brand and know that you are worth every penny of the solution you’re going to give them.

You’ll finally have a brand identity that reflects who you are on the inside.

I CALL SHOTGUN!

PIT STOPS ALONG THE WAY

What you can expect on our little roady together

We kick off The Roadtrip with not-another boring, generic questionnaire (I promise). We created your Brand Workbook with specific Q’s to help work through all of the muddiness in your noggen so you can come out of the project imposter syndrome free, feeling excited, clear and ready to be one of the grown up brands in your industry.
Once your vision is clear & inspiration board created we’ll put together your visual direction concepts, schedule our first 1:1 call and run through the which turnpike we want to take with your brand identity. After that, we get our hands dirty creating your full logo suite, personalized illustrations, graphics, backgrounds and textures that are created for you and you alone.
Then we head into our polishing rounds, where we’ll hop on a couple video calls and chat through any refinements you’d like to make until you have a brand identity that makes you excited to stamp your name on all of your work
Where we’ll bundle everything up for you & hop on a final 1:1 call to run through all of the elements of your new brand. We’ll show you how to use your fonts, colours, illustrations & backgrounds so you can hop out of the Roadtrip and right into booking high-quality clients

20 page Brand Workbook
Full Logo Suite: Primary, Secondary, Submark, Icon, Supporting
5 - 15 Custom Illustrations
5 - 15 Custom Backgrounds and Textures
1:1 Styling your new brand video sesh
BONUS: Launch Graphics

What’s under the hood

$2500 or 4 x $625

WHAT TIME WE LEAVIN?!

From those who have traded up

Well hey! I’m Cheryl.

*rolls window down*

I’m a brand & website designer, sober from imposter syndrome for 2 years now (hi Cheryl!), and I’ve been in the exact seat you’re sitting in with your brand.

You’ve had some clients under the hood, you’ve figured out what you want to narrow in on in your offers, what your approach/methods/practises are, you’ve likely chiseled away at a more clear philosophy and you’re officially a seasoned brand owner.

But something feels a bit off.

You know who you’re becoming and the value you have to give, but it’s simply not reflected on the outside.

We’ve helped 150+ brands upgrade their starter vehicle logos and slide into brand identities that turn heads as their best-fit clients scroll their feed.

Our clients are photographers, doulas, counsellors and everyone in between! They all came to us feeling that lack of professionalism in their industry, like their brand didn’t look as good on the outside as it was on the inside.

They felt like a second (third, fourth) choice option to their best-fit clients, getting price objections on calls and feeling like an imposter in their industry.

And they left The Roadtrip buzzing with excitement, a slick new brand identity and a clear road ahead of them.

You’ve come a long ways from the starting line. It’s finally time to say goodbye to your first brand identity (it did its job and it did it well) and slide into the front seat of your new muscle car (i’m a classics kinda gal).

Before you get in the car…

Frequently Asked Questions

Do you consider a trip to the grocery store a transformative roadtrip? ;) Seriously though - when we partner with you we’ll be approaching your brand from a foundational, introspective level regardless of just designing a single logo or not. And ultimately - a logo is a single image, where a brand identity creates a memorable experience.
We’re here for the experience peeps.
Then starting off with a professional brand identity and/or website is going to help you hop over that ‘newbie, baby’ phase of starting your brand. You’re immediately going to be seen as a quality option for your best-fit clients, go you!
Your business is your baby, so we take a collaborative approach to all of our projects to ensure that what we’re creating matches the vision you have for your brand. We’ll hop on a couple zoom calls, be available for 1:1 messaging support and always have an open stream of communication to make sure we’re on the same page <3
That’s the most popular way our clients book with us! We love a Roadtrip & Website combo project because carry through all of the visuals we created in the Roadtrip over to the website and often end up designing a littttle more than we intended to make sure your site oozes your brand.
1) You’re getting a lot of low-ball inquiries and people who don’t see the value of your services
2) You’re ready to raise your prices
3) If you’re wasting a lot of time making a graphic for SM
4) If you’re constantly feeling frustrated with your brand colours, fonts, and graphics
Every piece of your brand identity is hand selected for you, and not something that over 2 billion business owners have access to (like they do in canva).
We curate everything from the top down. Hand selected fonts, which we customize; hand drawn illustrations, which no one else will have; customized backgrounds/textures/patterns, which make your website & marketing material so much more enticing and memorable.
Bottom line — nobody is going to have the brand identity that you will.
We do! We can break this up into 2 payments, 3 or 4 payments, and if you need something a bit more custom we’ll chat about that on our quick connection call!