Gull Lake SUP School

Brand Package

The Brief:

Honour the Clients vision of retro style deliverables and a feeling of the traditional ‘catch a wave, catch a vibe’ energy.

Enabling others to adventure Alberta’s beautiful lakes in a sustainable and enjoyable way.

Fun, Bright, Joyful

Gull Lake SUP School focuses on sustainability of Alberta’s Lakes. With an increase of large power boats, there is a negative impact on the ecosystem within the lakes. Unfortunately there is not enough regulation for motor sizes per size of lake in AB. The SUP School was started to bring awareness to the habitat of Lakes, to enable people to enjoy the water at a slower - yet still fun - pace, and to bring community together through their weekly Paddles.