Mighty Painters

Brand Identity Design and Website Design for Painting Company

Mighty Painters had taken the painting industry by storm in British Columbia. Their compassionate, caring and highly detailed way of working with clients in both residential and commercial painting had them become a go-to business for anyone needing painting work done. Alongside that, the employment treatment for their team members is one of the best I’ve ever heard of. After limping along with a DIY’d brand, and website that didn’t showcase the high quality of their services, they knew it was time to upgrade. 

More often than not, their logo was mistaken as a symbol associated with a church or a religious organization – clearly, not what you’d like to be recognized as when you’re in a completely different field of work. 

Most trades businesses settle for a basic logo suite, that lacks any personality or depth beyond a simple icon that can be found anywhere in the world. With the name ‘Mighty Painters’ they wanted to stick with a super-hero type style. Because we didn’t want to age them backwards, and make them look new to the industry, we brought in a vintage flair in both the typography suite and colour palette, to aid in showcasing their high-quality work, and years of experience. 

We moved their website from Wix to Squarespace, and created a fresh 10 page website with individual pages for each service they offer, allowing for higher recognition in Search Engines. We also expanded on their team page, as there is typically a vague knowing of who your tradesperson is in the industry, and we wanted to bring forward the charm and friendliness of their team.