Kelsey reached out to us because of some shifts happening within her local community. 3 counselling and therapist practises were closing, moving, and heading off to retirement. She saw this an opportunity to step forward in her area to provide support for the clients these previous practises were seeing, and to become the first place someone thought of when they heard the word ‘counselling’. Previously, Kelsey just had a single logo that a friend drew when she had started up her business 3 years ago, and her website was lacking information, and also the welcoming and all inclusive energy that RMC carries.

We worked with Kelsey for 12 weeks to identify her brand values, mission, positioning within her industry, marketing strategy, target audience and of course to develop a brand identity and website that would represent her level of experience. We wanted to ensure that her brand identity and messaging was inclusive for all ages, and all sexes, and provide a further insight into who she is through her website.