GET ON THE WAITLIST!
GET ON THE WAITLIST!
Brand Strategy Coaching for Service Based Business Owners
Let's be honest, you're overqualified for your brand and are dying to build something that fully expresses how far you've come and who you really are.
The Long Game is a 10 week hybrid group coaching program where personal development meets brand development. (I know, how fucking cool).
We kick off Fall 2026!
You’re not who you were when you started your brand
What once felt exciting, fulfilling and natural is feeling kind of restrictive and… worn out now, isn’t it?
There’s a pit in your stomach when you think about creating content.
Selling your offers feels like a drag.
You don’t know how to show up anymore because you feel like you don’t ‘fit in’ to your own brand.There is no way in hell you are going to go back to a 9-5… but that spark you once had in your business needs to light back up stat. You’ve spent years in your industry working with clients, getting more experience, being elbows deep in the work so that you can become better at your craft. Layer that into how you have evolved personally - more defined beliefs, shifting values and passions, greater responsibility and a desire to do things differently - it’s no wonder your brand is feeling restrictive.
You’re a completely different person than the one who felt the gap in your industry all those years ago, and decided to be the one to fill it. Mission accomplished babe, now you’re ready for more.
The Long Game
The personal development meets brand development program where you finally own your expertise, uncover what makes you different, and decide to be the leader you know you are so you can build the brand that gives you a life you’re damn proud of. (because yes, it’s all connected).
Your brand always comes back to you. It started with you and it’s gonna end with you.
So if your inner world is mucky, crunchy and unclear, if you don’t know what your brand is here to do, then you’re going to struggle to feel like you’re actually making an impact in the world. If you can’t clearly state what you believe in, and why, then any sort of marketing is going to feel shallow.
Your inner world as a human and a brand owner will always affect what’s going on outside. This is why I believe that your brand strategy is something that you need to excavate from yourself, and not something that I can hand to you on a silver platter.
Knowing the facts about your brand, and feeling how your lived experience shapes your brand are 2 separate things.
And I can promise you that your best-fit clients are looking for someone who truly embodies the leader that their brand says they are.
They want to know how you personally overcame your struggles, they want to feel a deep connection to your inner world, they want to see you living out your values so that they know you are someone worth following. And I don’t just mean on social media, sis.
We kick off Fall 2026!
10 weeks, you + me, doing the work you know you’ve been avoiding.
This is the identity and brand work you’ve been skipping over.
Here’s what you’ll finish The Long Game with:
Crisp, not crunchy clarity
We’ll work through the crunchy parts together like: actually naming the thing you’ve been wanting to talk about on socials, digging into your expertise and building messaging pillars around it, identifying how you want to show up and lead in your space.
Visuals that feel Lived In
You need a brand that feels like an extension of your life, not like one you have to tidy up your home and buy new clothes for. You’ll build a brand experience mood board, pull colours from your real life, identify typography to use, shots you can take on the fly that support your values as a person and bring cohesion to your brand without ever the need for ‘polishing up’ your normal, ordinary life.
A foundation for marketing
No more hiring out your trust to AI or free content calendars. This is where we pull out the pieces of your story, your ideal clients story and connect the dots through your messaging, POV’s and offers so you can create a brand world that feels like an endless message thread with your BFF
Momentum Baby
The integration work that so many folks dip their toes into and run scared from. You’re not leaving this to collect dust in a corner of your google drive. Throughout the program you’ll be coached to integrate the new discoveries, epiphanies, visuals and messaging into your brand. The goal is to leave the program with your boots already on the ground - making it happen.
We kick off Fall 2026!
Brand Development is a Personal Development Game™
You've spent the last few years growing at light speed. We all know running a business is like personal development on steroids.
So when you hit that point where you’ve outgrown the brand you worked so hard to build, of course, it’s going to feel like you’re having an identity crisis.
It’s actually what I like to call a Brand Identity Crisis™
I’ve seen inside of 100's brands over the years, working closely with founders feeling this very thing, trust me when I say this, it is not time to burn it all down...
It is time to re-imagine a brand that matches who you've become. It’s one that’s actually making change in the world and isn’t just a carbon copy of so many others.
It’s a brand that looks as good on the outside as it is on the inside.
It’s a brand that’s so wrapped up in personality, with such a strong base of beliefs that nothing can shake it.
And with your voice and your message it simply cannot be replicated.
The best people see it and can’t help but be immersed in it, they hang on every word, every post and email you put out because they can see themselves inside of your own story. They become a part of your brand world, and turn into your most loyal clients.
All because you’ve built a brand that feels lived in - expressive, authentic down to the bone, and the proper representation of how great you are.
Here’s the Game Plan:
Setting the Vision. Weeks 1-3
The first 3 weeks we’re together is where you’ll finally name that new Vision you have, set Values & Standards for how you’ll reach it, unbury the Beliefs that are pulling you to grow and get clear on the Why’s behind them.
This is the phase of sitting in the discomfort of growth, excavating what you’re here to do so that all of those epiphanies and ideas you’ve had finally make sense and have a purpose behind them.
brand goals, life vision, impact, beliefsLaying the Bricks. Weeks 4-6
During phase 2 you’ll finally place a finger on what makes you Different than those in your industry, how to articulate the Methods & Approach you take to your work (aka, your POV), become BFF’s with the clients you want to work with and start tasting the new words you’ve uncovered in your Messaging.
This is where those fresh Offer ideas will also start to pop up and we’ll begin layering them into your brand strategy so that your expertise and experience can start impacting folks the way you’ve been dreaming of.
differentiation, methods, offers, ideal clients, messagingHitting the Road. Weeks 7-9
The creative, expressive phase so that you can start shaping your Brand Aesthetics into something that feels lived in. We’ll Moodboard your brand experience, pull a Colour Palette and Lifestyle Photos from your beautiful, everyday life so that Creating Content is a breeze, and iron out a Content Strategy so that your Voice is heard loud and clear.
But this is where we’ll build Momentum too. You’ll be getting your reps in here, during a Posting Sprint with everyone so that we can collectively get familiar with the new Brand’s you’ve built, take the seriousness out of it and have some fun together.
content strategy, visual expression, posting sprint, implementingThe Arrival. Week 10
Our final week together is spent celebrating your new Brand, embodying the person you’ve discovered you are, and moving forward with 20/20 Clarity so that every step you make continues to move you forward to the Vision you have for your brand, and your life.
wrap up/integrating what you’ve learntWe kick off Fall 2026!
Hey friend! I’m Cheryl.
Over 6 years in the brand & marketing world, designing visuals, strategizing launch plans, creating websites and standing behind the scenes of really great brands who are on the edge of the next best thing, but can’t seem to take that final step forward.
You’re fighting with a “block” you can’t seem to work through.
There’s new offers brewing, ideas for content, stories to share - but you keep talking yourself out of it. You keep shrinking yourself down because your existing brand has guardrails that your industry put on you, and a box that you stuffed yourself into.
After working with 100’s of brands it’s become so apparent that this growth phase cannot be fixed through AI, slapping a new logo on your brand or trying on someone else’s strategy.
Your brand starts with you, and it needs to be pulled from your inner world. I created this program because I’ve seen countless brand owners try to outsource what only you can answer and end up in a place where you’ve frankensteined your own brand into something that feels even muckier, confusing and unoriginal than it did before.
The Long Game is where you have me, a brand strategist, mentor and designer, in your back pocket, where we’ll work together to get clear on those new beliefs, how they translate into offers and content, the visuals you can pull from your ordinary life, and how to build a brand world that folks connect with through your own lived experience.
This is the short cut to the brand and life you’ll be proud to look back on.
Let’s Cover the Bases:
10 Week Long Group Program
(we start June 29!)
$1597 Early Bird
After that, $2200. Payment plans available!
Game Plan Workbook
where your new leadership, new brand is built
2 days/wk Telegram Support
4 Monthly Calls, 90mins each
We kick off Fall 2026!
Transparency is my middle name, what questions have ya got?
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Look the era of founder-led brands are here. You simply have to be showing your face and building your trust as a HUMAN when you’re marketing, especially for our service based girlies. Traditional brand strategy is where your brand information is handed to you on a silver platter, you’ll know the facts, but you don’t necessarily feel them. The Long Game was built for you to excavate your brand strategy through self exploration and coaching. This is where you’re going to feel a deeper connection to your purpose, to the clients who are dying to find you, and to yourself as a whole.
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Mmmmm, no. Is that what growth really is? You’ll be given specific questions to crack open the lid on the new beliefs, the new vision, the new words you’ve been trying to pin point. I’ll be pushing you to get more specific, to stop holding back your answers, to tell me why again and again, so that you can work through the muddiness you’ve been feeling and get that ultra crisp clarity you’ve been craving.
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The call dates and times will be based on the group’s best, collective availability.
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No ma’am. We’re not creating logo suites or illustrations in here! You can totally book The Roadtrip for right after The Long Game though, to roll into that personality packed brand identity.
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You have the option of choosing a 2, 4 or 6 month payment plan. No penalities for choosing a payment plan either.
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Twice a week you’ll have access to me in telegram to ask questions, work through any gritty stuff popping up personally (limiting beliefs, doubts, uncertainties), or talk through further points from your homework
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You’ll be expected to attend 3/4 monthly calls, and commit time every week to answering your questions and actively receiving coaching. You get out what you put into this, if you half ass it - you’ll leave with 1 juicy butt cheek instead of both. If you’re running your business with a baby on your hip, toddler in between your feet and another in sports, it’s doable for you. If you’ve got 8hrs/day, 5 days/wk to work, it’s doable for you.
I dare you to step out of the pretty box you built for yourself and see the brand, leadership and entire life that’s waiting for you.
4 3 FOUNDING SPOTS LEFT!
DOUBLE DOG
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