Rikki first reached out to Hey Sunny Studio with the desire to gain a more professional brand identity. When first starting The Sleepy Village, she created a logo for herself that served its time, but with the desire to grow her business and be seen as an expert in the sleep consultant industry, she longed for a brand identity that further brought our the emotions she desired for her brand. Once booked in for our Brand Breakthrough, we took a look at what others in her industry were doing. We noticed a very strong trend of stars, moons, soft neutral tones and a very gentle energy in the brands. Because Rikki has a formal education in nursing and is a respiratory therapist we wanted to bring that forward in her visual identity. We chose a font pairing that was elevated and unique, and brought in elements that aligned with calmness from a different angle.