Unleashed Athletics

Brand Identity Design for a Women’s Pain Management Specialist

Sam reached out because she was ready for her brand identity to match the level of growth she’s had, and embody the high level of drive, passion & determination that her clients have, being past athletes. In the physiotherapy space we typically see single lines of treatment, and gentle rehab to help athletes heal, but not necessarily progress back into their sport. Sam has married both her physiotherapy with strength coaching to help her clients rehab, train & then be able to perform again in their sport.

We wanted to stay away from hyper feminine fonts and colour palettes, and instead created a custom typeface with bold lines and unique curves to embody the determination of her athletes. We incorporated a lioness, as it both represents strength, power and femininity. And of course, she got a full suite of custom illustrations, backgrounds & patterns to use on her website and marketing materials.

As a previous athlete who had to quit her sport due to mobility issues, I know she’s going to change the f’n game for so many women out there