Flourishing Babies

Brand Identity Design for a holistic sleep coach

Alison is a busy mama of 2 boys, and also owns 2 of her own businesses! She’s had this second business for a few years now, and has grown it to the point it’s essentially on autopilot which tells us she’s CLEARLY good at what she does! Which is educating new mothers on developmental sleep patterns in their babies and toddlers, so that mama, and the babes can be rested, and happy.

In the beginning she created her own brand identity, but with the age and success of this business it’s time to refresh things a bit.

Being in the baby & toddler sleep coaching industry, there’s generally 2 vibes we see heavily overused — boho, or extremely playful. And quite frankly, that doesn’t represent the high-quality resources that Flourishing Babies has

So we’re sticking to a cottage core meets funk aesthetic, pulling in sleepy tones, customizing the logo type & creating unique, abstract illustrations to push this brand identity a bit more out of the trends we see