Before investing in a Brand Designer, here’s what you need to know…
If you’re thinking about investing in a brand designer, getting an updated brand identity or finally having a brand strategy built for your business then congratulations! You’ve hit the next stage in growth for your brand.
But investing in a brand designer doesn’t just mean you’re paying for pretty colours and a couple of logos.
While aesthetics play a crucial role to how your business is perceived, there’s more that’s going on to effect the psychological buying experience of your dream clients.
Your branding is absolutely convincing people whether you are worth the cost of your services
It’s all about how your brand is being perceived by your ideal clients, aka — how your ideal clients are judging the worth of your brand.
You may have gotten off for a few months or years telling yourself that the slapstick brand and DIY logo don’t really matter all that much, but you will hit a point where it starts to hold you back from growing into the next stage of your business. Consumers aren’t stupid, and today people are even more cautious with what they’re spending their money on.
We have options from the lowest, cheapest and quickest solutions to the most expensive all accessible at our finger tips.
So if you have industry average or above average prices, then your brand needs to reflect the quality, the worth, of that price.
The first, and most impactful way people are going to do this is through your brand identity, and then your brand personality.
If your brand identity is slapped together, has very little time or thought put into it, isn’t original in any way — your dream clients can tell. You want to charge higher rates as a photographer, or raise your prices as a counsellor or nutrition coach (or really any service), then you need your branding to shout “this is 1000% worth it!”.
2. The quickest way to capture someones attention is visually — through your brand
Next time you’re on your phone I want you to be aware of how quickly you’re scrolling through Instagram, Facebook and even your emails.
You’re breezing past a massive amount of content without even a second thought — all because it’s not visually stimulating enough to stop you from scrolling & go back to see it (then read it, then investigate it).
We all know how much content we’re bombarded with on the daily, so the expectations of quality, originality, and out-of-the-norm visuals have increased.
This is why just having a single logo for your brand is doing jack sh*t. If you want to create a brand that captures someone attention and sticks in their noggen like honey in my 3 year olds hair (impossible to get out), then you need more than a single logo. Having a cohesive and robust brand identity with multiple logo variations, custom illustrations and backgrounds/patterns/textures helps your brand to become recognized quicker.
Not only that, but because you have so many brand elements that are unique to you, people are going to start to recognize your social posts, your marketing, from an illustration style, or a background pattern or a layout
3. Branding is not a quick fix, but a long term investment
You’re not going to get your branding and all of a sudden have an onset of dream clients with deep pockets and lots of friends… at least, not overnight. Branding is going to help with a host of things like:
being seen as more than just a beginner in your industry
weeding out all of the people that aren’t ready or right for your services
creating a recognizable IG account b/c you don’t look the same as everyone else & have your own vibe to your brand
feeling more confident showing up on stories or reels b/c you feel properly represented in your branding
And these shifts compound over time — short and long — so you are booking more aligned clients, bigger projects, and getting more leads. Our clients have seen their ROI in branding and their website design anywhere from 1-3months.
4. Weeding out the not-best-fit clients happens faster with branding
We both know, you can’t help everyone.
Each person has their ideal coach, counsellor, photographer, VA, copywriter etc in mind. So while you are wanting to attract your dream clients, your dream clients are also scouring the internet for you. But they have hundreds, maybe even thousands of options to choose from.
Your ideal client has characteristics, values, and personality traits that you know would make them a great fit to work with you. They’ll happily follow your program, your protocols, your direction. They see the value in your knowledge and who you are. They’re the kind of person that falls in love with working with you, and shouts it from the rooftops to all of their friends.
And your ideal client also has an aesthetic style that they appreciate.
Your brand identity needs to translate your high quality, originalty in a way that is attractive to them, and repels the people that just aren’t the right fit. Hence why: you need a brand identity that isn’t caught up in the trends, that’s unique to you, and that’s a bit more robust than just a single logo.
And the big number…
5. Your branding isn’t going to do anything unless you market your services.
It’s not a matter of paying $2k+ on quality branding, sitting back and waiting for the endless stream of inquiries.
You need to still be marketing yourself with that branding. Get consistent on social media, finally send those weekly newsletters to your email list that you keep putting off, start building communities and relationships with your ideal clients (cause lets be real, they’re the kind of people you’d shoot a game of pool with, grab coffee with or sit around a fire on a summer night).
So before you invest in branding:
You need to understand the importance of it.
