Make Marketing Easier, Connect Faster & Build a Community of Raving Clients

Everyone’s viying for a front seat position in the minds of their dream clients, but with so much noise out there, so many options, how do you create a brand that’s louder than everyone else?

Easy — make it memorable.

Learn how to translate the quality of your services so you can raise your prices and attract dream clients

I think it’s safe to say that every business owner experiences imposter syndrome. With so much of our marketing being on platforms like Instagram, Facebook, TikTok, it’s easy to get detached from your own brand and start looking at what everyone else is doing. How can we not, when we have access to the most successful brands in our industry, right at our fingertips?

But here’s my personal take on it…

It’s a good thing to experience imposter syndrome.

If you’re thinking about investing in a brand designer, getting an updated brand identity or finally having a brand strategy built for your business then congratulations! You’ve hit the next stage in growth for your brand.

But investing in a brand designer doesn’t just mean you’re paying for pretty colours and a couple of logos.

While aesthetics play a crucial role to how your business is perceived, there’s more that’s going on to effect the psychological buying experience of your dream clients.

Have you ever caught yourself wondering: “Why aren’t my tickets selling?” “Where are the people that I know will value this program?” “How come i’m hardly getting any interest on this amazing program?” Well, it’s likely because you need to zone in on these 4 areas.

Staying sticky in someone’s brain as the go-to in your industry ultimately comes down to creating a memorable experience. A memorable experience means that when they are out and about and they come across specific things like colours, textures, designs etc their mind immediately goes to you. There are quite a few factors that go into creating a memorable experience:

The buyers drive has shifted drastically from 30, 50, 60 years ago. Now, in the 21st century, where every market out there is saturated, buyers are also looking at WHO the business is and whether they feel emotionally connected enough to purchase something.