Learn how to translate the quality of your services so you can raise your prices and attract dream clients

I think it’s safe to say that every business owner experiences imposter syndrome. With so much of our marketing being on platforms like Instagram, Facebook, TikTok, it’s easy to get detached from your own brand and start looking at what everyone else is doing. How can we not, when we have access to the most successful brands in our industry, right at our fingertips?

But here’s my personal take on it…

It’s a good thing to experience imposter syndrome.

If you’re thinking about investing in a brand designer, getting an updated brand identity or finally having a brand strategy built for your business then congratulations! You’ve hit the next stage in growth for your brand.

But investing in a brand designer doesn’t just mean you’re paying for pretty colours and a couple of logos.

While aesthetics play a crucial role to how your business is perceived, there’s more that’s going on to effect the psychological buying experience of your dream clients.