Your Brand Identity Needs a Story—Logos Alone Don’t Cut It
Let’s get one thing straight: your brand identity doesn’t mean a thing without a story to back it up.
We’re living in emotional times, folks. Your job is to make sure your best-fit clients know you, like you, and trust you. And they’re not going to be able to do that with just a couple of logos, especially not a single logo — no matter how pretty they are.
Your brand isn’t just a visual; it’s an ecosystem made up of:
Personality: The essence of who you are.
Values: What you stand for.
Your POV: Your unique perspective in your industry.
The Promise: What your clients can always count on you for.
Positioning: Where you stand compared to others in your space.
Visual Identity: Your logos, colors, fonts—the aesthetic stuff.
Messaging: The way you communicate with your audience.
Experience: What it feels like to work with you.
Associations: What people connect to your brand.
Philosophy, Purpose, and Mission: The deeper why behind it all.
The Key? Bring Your Story to Life
Your brand strategy and marketing efforts need to weave all these elements together in a way that’s unmistakably you.
The easiest way to do that is to focus on your brand personality (aka, your personality) and your messaging. When you infuse yourself into your brand, you naturally communicate your perspective, your promise, the experience of working with you, and your overall philosophy.
This is how you start to develop a Lived In brand.
A brand that’s easy to show up in, where you can be your most authentic self. You share your personality through day-to-day b-roll footage or images, as opposed to fancy brand photoshoots. We also help you do all of this in Brand Camp, our 1:1 no-fluff brand strategy, design AND implementation package.
Visual Identity Isn’t Just for Looks
On the visual side, your identity creates memory triggers.
It’s what makes people instantly think of you when they see your colors, logos, design elements or brand associations when they’re out and about. So your visual identity packages your brand together in a professional way that positions you as a high-quality brand—and the obvious choice for your best-fit clients.
But remember: your brand is so much more than logos and colours. It’s the story behind them that creates connection and trust. Your visual identity is what helps to position you as a legitimate business, as your own entity. And it also helps to draw in the kind of clients that vibe with your aesthetic.
Why Your Social Media Strategy Might Be Failing
If you’re primarily marketing on social media but still relying on Canva templates and static posts, it’s no wonder you feel stuck.
You don’t have to post reels constantly. But you do need to think about your clients first. What will help them get to know, like, and trust you through the tiny screen they’re holding?
It’s not cookie-cutter templates.
It’s storytelling.
It’s showing up authentically.
It’s creating an emotional connection that turns casual scrollers into loyal clients.
So, ask yourself: is your brand identity just a pretty face, or does it tell the story your best-fit clients need to hear?
If it’s the latter, you’re on the right track.
If it’s the former, it’s time to dig deeper.
