How to translate the quality of your services so you can raise your prices and attract dream clients
One of the main desires we hear from our clients prior to working with us is that they want to look more professional as a brand.
If you’ve ever felt this, read on to learn different ways of how you can increase the quality of your services and the perception of your brand.
Looking more professional doesn’t simply translate at face value. What ‘looking professional’ really means is:
being taken as a serious option amongst your industry peers
having your methods/protocols/approach seen as high value
raising your prices to that of the industry standard at your calibre
having your knowledge, education and skills recognized (so you’re not considered a weekend warrior, side hustle)
And while a cohesive, unique brand identity solves the ‘looks’ aspect, theres much more behind the scenes of your brand that will help to position you as the High-Quality, Go-To solution for your dream clients.
1. Create intentional steps for every point of your clients journey
Your clients experience with your brand is everything. From the moment they scroll through your social media page, to when they interact with your website and all the way through to being in your service. Their experience reflects the care and heart of your brand.
High-Quality Brands have intention behind every touch point.
Your brand messaging needs to be clear, enticing, and thoughtful.
Your brand identity should feel immersive, and reflect their own desires.
Your brand strategy should consider your dream client at every stop.
Raising your prices and translating the quality of your brand means translating the care you have for your ideal clients.
2, Consider your audience
Your dream clients are attracted to the brand that they aspire to be like most. This is why it’s so important to get clear on the strategy and identity of your brand.
While your brand isn’t ALL about your audience (it still needs to reflect you), your audience should be considered for the next steps you take in your brand.
Most of the time, our dream clients are ourselves, 5-10 years ago. So your brand identity will have overlap in likeness with you AND them. It should both reflect pieces of your personality, and be a world they want to associate themselves with.
By knowing what your dream clients desire, have struggled with, have tried before, and what they care about, you’re able to translate exactly what they are looking for in you.
(btw we cover all of this with you in Brand Camp, our no-fluff 1:1 brand strategy, design AND implementation offer)
3. Be more specific with the information you’re giving
Typically when marketing your services or sharing your brand it’s easy to zoom out and talk about the high level overview of what you do/who you help/what you offer. But this isn’t exactly what your dream clients need.
You have to understand the deeper desires and struggles of your clients, and how your offers are the solution to those. Then you need to share things in bite-sized chunks.
Don’t write a whole social media post on what your offer contains, think about an emotion your client has been experiencing, and how you can help solve that emotion.
Make your content digestible, and make it solve 1 problem — not overload them with info.
Being seen as more professional isn’t as easy as just getting a new logo. It takes stepping into the role as a real, CEO of your business, and making strategic decisions with your brand.
You don’t have to stay stuck feeling like a second, third, fourth option to your dream clients.
In Brand Camp we partner with you to build out your Brand Foundations, Community Building Strategy and Marking Map so you have a clear path forward to building a high-quality brand. We then build out a full brand identity so that all of the care, thoughtfulness and knowledge you have is reflected on the outside.
Gain the strategy, have a brand identity to match, and a plan to book your next 5 clients.
I think you’re ready for it, check it out here —> Brand Camp
Cheryl
